Location: Position Yourself In the Action

As we enter the second half of summer, think about where all the fun happens—county fairs, live music events, and parades, bustling with crowds enjoying food, games, and activities. These are ideal settings to engage your audience dynamically.

Why not add a stop like this to your roadshow tour? Picture a welcoming pod or trailer inviting guests in for a unique experience amidst all the fun. Take inspiration from Tissot's successful roadshow featuring an interactive motorcycle game, where visitors explored their watch collection, learned about the brand, and competed for exclusive prizes.

Replicate this excitement with your own brand in the B2C sector. Interactive games, live demos, or hands-on workshops draw people in and leave lasting impressions. By participating in lively events like county fairs, you maximize visibility and create meaningful connections with your audience.

Don’t miss the opportunity to bring your brand directly to where the action is—hit the road and make your mark at these vibrant events!