April 21, 2025
/ B2B
Heat Map: How B2B Brands Can Choose High-Impact Tour Stops
Not all stops are created equal. In B2B, the best mobile tour routes are built around data, not guesswork. Choosing where to go should be driven by customer density, sales goals, regional demand, and even timing within the sales cycle. Whether you’re targeting top accounts, activating distributor relationships, or breaking into a new vertical, location strategy matters.
We’re seeing brands stack the odds in their favor by aligning stops with account-based marketing campaigns, hitting regional events their buyers already attend, or partnering with reps to host invite-only activations near enterprise clients. It’s not about hitting every city — it’s about showing up in the right ones.
