Trade Show Detour: A Mobile Shift
Trade shows can still serve a purpose—but they aren’t the only route to getting in front of key decision-makers. As travel budgets tighten and attention spans shrink, more B2B brands are steering away from the expo floor and opting for customized roadshows that go directly to their audience. From private demos in parking lots to client-hosted events in high-priority regions, mobile tours put your solutions center stage—without competing for airspace.
Take Knightscope, a leading developer of autonomous security robots. Instead of relying solely on trade shows to generate interest, they took their technology directly to potential buyers—from school campuses and city halls to hotel groups and healthcare systems. With a mobile unit built to house their full suite of solutions—including blue light towers, emergency call boxes, and autonomous security bots—Knightscope created an immersive, hands-on experience that wouldn’t have been possible in a 10x10 booth.
