FOMO: Are Brands Being Left Behind?
FOMO (fear of missing out) is typically associated with consumers, but increasingly, brands are experiencing it too. As companies watch competitors generate buzz through mobile tours and immersive experiences, many are beginning to question whether traditional marketing alone is enough. Experiential campaigns have become some of the most visible and shareable moments in marketing, for brands looking to expand beyond their current footprint, mobile experiential environments offer a way to participate in these moments. As experiential marketing continues to grow, the fear of missing out is no longer limited to consumers. It is increasingly being felt by brands that see the attention and engagement these experiences generate and wonder whether they’re being left out of the conversation.
