InfoWheels 'On' The Road
Introducing InfoWheels! Traditional retail is recognized as evolving rapidly. Today’s customers crave immersive experiences, which is why On partnered with MRA ahead of the Boston Marathon. Through the use of an InfoWheels, the consumer experience was transformed into something memorable. This approach helped bridge the gap between convenience and experience, turning the shoe fitting process into a meaningful brand touchpoint.
InfoWheels are designed as a highly adaptable solution for B2C marketing—requiring no special license and offering quick, efficient setup. As demonstrated with On, they can be transformed to reflect nearly any brand vision. From showrooms and mobile espresso bars to custom snack hubs and smart home displays, the possibilities are endless.
This flexibility allows brands to move beyond the limitations of static retail, creating opportunities to connect with audiences instantly—wherever they are.
